It’s deadline day for car dealers’ entry to the AM Awards

Imagine the local PR opportunity of your dealership winning the Community Hero Award for all the charity work and sponsoring of local teams and organisations you do.

Or imagine the social media campaign you could organise after your dealer group collected the trophy for Best in Customer Service or Best Online Consumer Experience.

If you want to be in with a chance, you have until midnight tonight to finalise and submit your entries to the 2024 AM Awards. Yes, it’s deadline day!

Being a finalist in the AM Awards is a brand-booster for dealerships and individuals running them. The 2020 General Manager of the Year winner, Helen Price, went on to join supercar manufacturer McLaren as its regional sales manager for western Europe. 

East Anglian dealer group Holden’s win of the AM People Investor Award in 2019 was a proud moment for its boss Tim Holden. “I think it was great way to celebrate the company’s achievements with some of the employees who played a part in helping develop such a great culture. It was a fun night out and it’s always nice to get some industry recognition for the bits we do really well.”

And taking back the Best Marketing Strategy trophy in 2021 to her team was a great highlight for Julia Greenhough, marketing director at TrustFord. “Winning the AM Award is hugely rewarding. It’s great for everybody involved and makes them feel those tougher times and the hard work that’s gone in has paid off. It gives a warm feeling to everyone no matter what their role is within the business,” she said.

See the categories and submit your 2024 AM Awards entry here.

As editor, Tim is responsible for the media content, planning and production of AM’s multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these. 

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