Birchwood Motor Group has appointed Vehicle in Video to provide video technology solutions for its nine sites across East and West Sussex.
Paula Kemp, the marketing, HR and IT director at Birchwood, said: “Birchwood had been using an integrated image and video solution for some time but the hope for product development did not happen and the support was lacking.
“While the image solution was fully utilised, the team’s engagement with video decreased over time due to the time required to make videos and the reliability of upload.
“The support desk was limited in the help it could offer which led to further, understandable, disengagement from the teams.”
Kemp said Birchwood chose VIV due to the fact the company was created by someone that has worked in a vehicle sales role and saw the challenges it presented with video creation.
She said: “The simplicity that any team member based in sales or a contract centre can get a personalised video sent to a customer within seconds from enquiry improves customer experience, saves time and frees up the team to have more conversations.
“The training and implementation when we started with VIV exceeded our expectations and our teams came back fully enthused and engaged with the product.”
Freelance writer for AM, Tom Seymour has been a specialist B2B journalist covering the automotive sector for over 14 years. He started his freelance career in 2015 and currently writes for a variety of automotive, business and technology publications.
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