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Honda appoints new head of customer

Honda UK has promoted Sarah Roseblade as its head of customer to lead parts, aftersales, customer relations, retention and technical support activities.

Roseblade takes over from Michael Doyle, who has taken up a new role as vice president at Honda Motor Southern Africa.

With over 20 years of experience at the company, Roseblade has worked both in head office and in the retailer network.

Having started her Honda career working in the warranty team, Roseblade has worked in customer relations, sales and aftersales operations and most recently retail quality.

In a statement, Honda said Roseblade starts her role as head of customer at a pivotal time as Honda launches three new SUVs, including the e:Ny1; Honda’s first mainstream electric vehicle.

Roseblade said: “I’m very much looking forward to working with the Honda retailer network to further strengthen our aftersales and customer activity and to being a part of positive future changes at Honda.”

Prior to her time at Honda UK, Roseblade worked in a Honda dealership and before that at Barclays bank.

Roseblade joins Rebecca Adamson, head of automobile and Olivia Dunn, head of communications and digital commerce in the senior leadership team for the UK Automobile business.

Tom Seymour

Freelance writer for AM, Tom Seymour has been a specialist B2B journalist covering the automotive sector for over 14 years. He started his freelance career in 2015 and currently writes for a variety of automotive, business and technology publications.

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