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Land Rover delivers best used car margins in April, says Dealer Auction

Dealer Auction has revealed the top 10 used cars that have delivered the best retail margins in April.

Land Rover products topped the table with the Discovery Sport and Range Rover Evoque at first (£3,690) and second (£3,190) respectively.

Elsewhere in the table, there was a notable new model entry, with the Peugeot 3008 entering the fray for the first time, attracting an average retail margin of £2,740. 

Alongside the Citroën Grand C4 Picasso at number seven in the table, which joined the chart last month.

Dealer Auction’s Marketplace Director, Kieran TeeBoon, said: “The healthy mix of products selling with the best margins in April shows that data can be a gamechanger in helping dealers stay ahead of the curve amid the current competition for stock.

“These actionable insights can support them in identifying vehicles that not only sell well but also ultimately provide unique income opportunities. In short, data helps dealers play to their strengths.”

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The split between premium and mainstream was even more evident in the top 10 makes.

With an average retail margin of £3,290, Land Rover topped the chart for April – followed by fellow premium brands BMW and Mercedes-Benz, with £3,760 and £2,670 respectively.

But further down the table is where things get interesting, with more mainstream brands, including Seat, Kia and Volkswagen, coming to the fore.

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TeeBoon said: “April 2023 saw some movers and shakers at both make and model level. Just as we as a platform are staying agile in order to support dealers to make quick and smart decisions, it’s important for them to take advantage of these new opportunities when reviewing their stocklists.”

Dealer Auction is an independent company that was created as a joint venture between Cox Automotive and Auto Trader.

Richard Walker, Auto Trader’s data and insights director, added: “Over the last few months we’ve seen an acceleration in retail price growth, from both a year-on-year and month-on-month perspective.

“In April prices grew at their fastest pace for 17 months, and at this mid-month point, retail prices are up around 0.6% month-on-month, which is very unusual for May, when prices traditionally soften.

“This acceleration not only shows the current strength of the used car market, but also just how important it is to keep a close eye on the live retail market to ensure you’re getting the very best possible margins for your stock.”

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