Sytner Group is partnering with supercar brand Pagani to open its only UK dealership with a new showroom before the end of 2023.
Pagani said Sytner’s team of automotive professionals would help support sales and aftersales in what is historically “one of the most important territories” for the brand.
The North West has a particularly high concentration of high net worth customers, including those at Premier League teams like Manchester City, Manchester United and Liverpool.
Pagani supercar range with the Zonda, Huayra and Utopia are aimed at vehicle collectors and priced in the millions of pounds.
Pagani of Manchester, located in Wilmslow, Cheshire, “will embody the true essence of the Modenese Atelier”, featuring signature Pagani furniture and the latest digital visualisation tools.
Customers will be guided by Pagani product experts at the dealership through the details of the Pagani hypercars and the variety of options available.
Jon Crossley, Sytner managing director, said: “It is an honour to partner with Pagani SpA in opening the new showroom and workshop here in Cheshire.
“Together with my team, headed up by rband manager Saiqa Akram, we look forward to bringing the exclusive brand experience to our customers from all over and throughout the UK.”
Horacio Pagani, founder and chief designer – Pagani Automobili SpA, said opening the showroom will be another important milestone for Pagani.
He said: “It is a natural expansion for our business driven by the demand for exclusive, hand-crafted automobiles.
“We are proud to partner with Sytner Group, a well-established company that understands our philosophy and shares our brand values.
“It was fundamental for us to strengthen our presence in the UK, in this territory where some of the most refined car collectors can be found.”
Sytner is building on its supercar business, after it opened Ferrari’s first new franchise location in 15 years at the new Graypaul dealership in Glasgow earlier this year.
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